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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

Doceree Achieves HIPAA Certification
Doceree, a leader in healthcare programmatic advertising, recently announced its...
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Health Union Launches ILLUMINÉ
Health Union has introduced the ILLUMINÉ data engine, a new tool designed to improve...
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The Future of HCP Engagement
Health Union's Rx for Healthcare's Information Overload
Sponsored by Health Union
The AI Augmented Planning Future Already Available to Us Today
José Ferreira Dives into The Driving Force of Change in Media
Sponsored by CMI Media Group
Obesity Treatment Challenges and Opportunities: A Data-Driven Approach for Pharma
M3 MI’s therapeutic area report, Marketing & Media Intelligence for the Obesity Market
Daniel Lynch
EHR and Health System Integration
An inside look at how EHR and health system integration are transforming healthcare...
Joey Cohen
Winning HCP Engagement: 5 Must-Know Peer Social Trends for 2026
From gamified learning to short-form video - how to win HCP attention in 2026
Sponsored by Sermo
WEBINAR 5: Next POC Media – a solli x Doceree Webinar Series
Webinar 5: Insights to Impact: Mastering Data-Driven Decision Making in Point-of-Care...
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IPG Launches Mediabrands Health
Interpublic Group (IPG) has announced the launch of Mediabrands Health, a new Center of Excellence (COE) within its Mediabrands division. This initiative aims...
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Formedics Acquires AMC Media Group
Formedics, a leading healthcare professional (HCP) community and engagement platform, has...
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Perplexity Ventures into Advertising
What is the new model, and what opportunities does this open for Pharma media?
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The $1trn year: WARC’s latest Global Ad Spend Outlook
As the global advertising landscape undergoes rapid consolidation, the pharma media sector is poised for significant changes. A recent WARC report, Global Ad...
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Adelaide Acquires Rita
Adelaide, a leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction....
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Elevating Campaigns with ‘Promise to the Customer’ Strategy
LinkedIn's B2B Institute & WARC Partner to Dive Deeply into PTTC Campaigns
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Healthcasts Introduces Update to Clinician Collaboration and Research Tool
ConsensusMD Harnesses AI in Latest Update
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Gaming Industry’s Financial Milestone: A $200BN Opportunity
Exploring the Untapped Potential for Pharma in a Booming Gaming Market
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LinkedIn Invites Brands to Sponsor User-Generated Newsletters
LinkedIn is extending the opportunity for brands to sponsor user-generated newsletters,...
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Ziff Davis Acquires Tech Publisher CNET
A Strategic Expansion for owner of Everyday Health & MedPage Today
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X Sues GARM Over Alleged Advertiser Boycott
Elon Musk's X Claims Massive Loss in Ad Revenue from Alleged Boycott
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Nielsen’s latest report on US TV habits, The Gauge™
Streaming Platforms Reach New Heights as Summer Streamers Drive Record TV Usage
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