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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

Kantar’s Q3 2024 Insights into VoD Trends
Kantar’s Q3 2024 Entertainment on Demand (EoD) report reveals a notable surge in sports...
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MediaSense Acquires R3
MediaSense, a UK-based marketing consultancy, has announced its acquisition of R3, a...
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Point of Care Media is Essential – Not Optional
Engaging Patients, Caregivers, and HCPs at the Moment That Matters Most
Christine Mormile
6 Trends You Can’t Afford to Miss in Pharma Media
Insights straight from C-suite conversations with pharma’s leading brands, agencies,...
Richard Springham
Olivier Chateau – solli sessions Season 2
Get an inside look at how pharma media is being redefined with Olivier Chateau,...
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WEBINAR: Next POC Media – a solli x Doceree Webinar Series
Webinar 1: Next POC Media: A solli x Doceree webinar series
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Thriving in the New Era of AI-Driven Digital Health
Prioritizing Community-Driven Health Engagement
Sponsored by Health Union
Justin Freid – solli sessions Season 2
Get a behind-the-scenes look at how pharma media is evolving with Justin Freid, Chief...
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US TV Insights from iSpot.tv’s Jan-Aug 2024 Pharma Ad Trends Report
Pulling out ad spend trends, creative approaches, and media strategies within US TV
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Minds + Assembly Continues Acquisition Trail with Awaken Interactive
Minds + Assembly has announced the acquisition of Awaken Interactive, a healthcare digital marketing agency specializing in digital media, paid and web...
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Catching the Professional Eye: How CTV is Reshaping B2B Advertising
In today’s increasingly fragmented media landscape, reaching decision-makers where they...
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Better, Bolder B2B Branding: Key Insights from LinkedIn’s B2B Institute
Highlights from LinkedIn’s B2B Institute Research on Unlocking the Potential of B2B...
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Minds + Assembly Acquires HashtagHealth®
Minds + Assembly acquires HashtagHealth® seeking to expand their commercialization and...
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5 Predictions for Pharma’s Commercial Landscape in 2030: Insights from Deloitte’s...
solli’s take on how Deloitte’s 2030 predictions could impact pharma’s media...
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A Snapshot of Patient Confidence in Healthcare: Insights from the 2024 Patient Confidence Index
solli’s take on the 2024 PatientPoint report, unpacking patient trust, healthcare...
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Beyond the Prescription: How Pharma Ads Impact
solli’s take on MAGNA and DeepIntent's latest report on the far-reaching effects of...
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TikTok Partners with WHO to Combat Mental Health Stigma and Misinformation
TikTok contributes a combination of cash and ad credits to this partnership
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Microsoft Expands AI Capabilities with Bing Generative Search and Copilot Daily
AI tools focused on enhanced search features and compensation to publishers for content...
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AI and Privacy Take Center Stage: Insights from the 2024 Mediaocean H2 Pharma and Healthcare Market...
solli’s take on the evolving trends in pharma media, from AI advancements to privacy concerns
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Google Ads: AI Innovation Day 2024 – solli’s Take for Pharma Media
Highlighting Google Ads' recent announcements and their potential impact on pharma media
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