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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

Point of Care Media Crosses $1 Billion Milestone
Point of Care crosses $1B in revenue, cementing its role as a cornerstone of pharma media...
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Reddit hosted its first Health Summit
Reddit hosted its first Health Summit, signaling the platform’s increasing role as a destination for health-related content, conversations, and community...
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Matt Holland – solli sessions Season 3
Chief Operating Officer, Healio
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Implicit vs Explicit Search: Reviewing The History & Strategic Best Practices
As AI reshapes search, implicit contextual search is emerging as a powerful yet overlooked tool for marketers.
Chris Matuszewski
The Disparity Disconnect: What Pharma Media Can Learn from IHI’s Framework
How a new approach to evaluating health disparities could reshape the way pharma...
Richard Springham
Beyond Healthcare Consumers: Pharma DTC TV and the Halo Effect to HCPs
Pharma brands spend billions on TV advertising to reach patients - but how much of that...
Daniel Lynch
WEBINAR #3: Beyond the Script Webinar Series
Uniting HCP and DTC Engagement: How Better Alignment Drives Better Outcomes
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Glenniss Richards – solli sessions Season 3
Senior Director of Media Activation at Bayer U.S. Pharma
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CMI Media Group Releases 2026 Media Inflation Report
CMI report equips pharma brands to balance compliance, cost, and ROI
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PurpleLab Acquires KAID Health
PurpleLab Seeks to Strengthen Healthcare Intelligence With KAID Health Acquisition
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Minnesota Delays Enforcement of Social Media Law
Minnesota has delayed enforcing its new social media law amid legal challenges. Explore the implications for pharma media.
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CMI’s International Man of Media
Matt Durham anticipated pharma’s global media boom. Now he’s leading CMI Media...
Larry Dobrow
Advent International to Acquire PatientPoint
Highlighting the growing role of point-of-care media in omnichannel
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The Creator Conundrum
Bridging the Metrics Gap in Creator Marketing: What Pharma Can Learn
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Pfizer’s Measurement Maven
Former actuary Brynne Colella refines a crucial media function
Larry Dobrow
Doximity acquires Pathway Medical for US$63 million
How Doximity’s $63M acquisition signals a shift toward trusted, AI-driven intelligence at the point of care
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Lessons from LinkedIn’s Latest Report
New data shows why real people, cultural cues, and mobile-first formats matter more than...
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6 Key Takeaways from PulsePoint’s HealthNEXT
From AQ to integration: insights from the stage and the side conversations
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TikTok’s AI Suite Raises New Creative Questions for Pharma Media
New AI suite seeks to streamline content production and creative performance for brands -...
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ChatGPT Reportedly Hits 2.5 Billion Daily Prompts
Growing adoption of conversational AI raises new questions for pharma media...
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