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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

Sustainable Growth in CTV Advertising
Scope3, an ad verification and sustainability technology provider, has published a new...
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Measuring up
Making measurement a feedback-feedforward engine within data strategy
Paulo Coelho Mendes
Stop Focusing on the Twenty Percent
The overlooked power of in-store experiences in a digital age
Jacob Harrison
Michele Sirkin – solli sessions Season 3
Michele Sirkin, Head of HCP Communications Design at Initiative, on human-centered media,...
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The Next Era of Emotional Intelligence in Pharma Media
Where Technology Scales Emotion and Meaning Drives Performance
Richard Springham
Pharma Marketing Hits Its AI Inflection Point in 2026
11 industry leaders on what's real, what's hype, and what's next
Jason Lotkowictz
Dr. David C. Rhew – solli sessions Season 3
Dr. David C. Rhew, Global Chief Medical Officer at Microsoft, on how AI can augment...
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The End of Inference
Why Precision Marketing Is Moving to Evidence Based Audience Strategies
Jeremy Mittler
Trust the Process: Kate Rafferty’s Push for Media Methodology
Fewer than 10 years into her media career, Rafferty’s behind-the-scenes grace and...
Larry Dobrow
CMI Media Group Releases The New Health Consumer report
The New Global Marketplace Assessment Report shares key trends
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Pharma Media at Fierce Pharma Week
Hot takes from industry leaders within pharma media at Fierce Pharma Week 2025
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Health Union Launches “HCP Connect”
Deepening Healthcare Professional Engagement by launching 'HCP Connect'
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Agility Philadelphia 2025: From Hype to Hope to Health
Where technology meets humanity, and bold ideas push healthcare beyond hype.
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Doceree Unveils RepTwin and DataIQ
AI-Powered Innovation Within HCP Engagement
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Allison Mudd’s New Direction
A theater lover takes center stage at Veradigm - Allison Mudd’s New Direction
Larry Dobrow
$637M to Power DeepIntent’s Next Chapter
Vitruvian’s majority stake seeks to fuels AI-driven healthcare advertising and...
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Point of Care Media Crosses $1 Billion Milestone
Point of Care crosses $1B in revenue, cementing its role as a cornerstone of pharma media...
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Reddit hosted its first Health Summit
Reddit hosted its first Health Summit, signaling the platform’s increasing role as a destination for health-related content, conversations, and community...
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CMI Media Group Releases 2026 Media Inflation Report
CMI report equips pharma brands to balance compliance, cost, and ROI
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PurpleLab Acquires KAID Health
PurpleLab Seeks to Strengthen Healthcare Intelligence With KAID Health Acquisition
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