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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

Creative Context in Context: What Pharma Can Learn from GumGum’s Mindset Graph
GumGum, a leader in contextual advertising, has released new findings that underscore a growing challenge in digital marketing
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Retail Roots, Clinical Edge
Jane Wojcik’s Journey to the Frontlines of Engagement
Larry Dobrow
The Future of HCP Engagement
Health Union's Rx for Healthcare's Information Overload
Sponsored by Health Union
The AI Augmented Planning Future Already Available to Us Today
José Ferreira Dives into The Driving Force of Change in Media
Sponsored by CMI Media Group
Obesity Treatment Challenges and Opportunities: A Data-Driven Approach for Pharma
M3 MI’s therapeutic area report, Marketing & Media Intelligence for the Obesity Market
Daniel Lynch
EHR and Health System Integration
An inside look at how EHR and health system integration are transforming healthcare...
Joey Cohen
Winning HCP Engagement: 5 Must-Know Peer Social Trends for 2026
From gamified learning to short-form video - how to win HCP attention in 2026
Sponsored by Sermo
WEBINAR 5: Next POC Media – a solli x Doceree Webinar Series
Webinar 5: Insights to Impact: Mastering Data-Driven Decision Making in Point-of-Care...
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Deerfield Group Acquires Triple Threat Communications
Strategic acquisition brings together creative firepower, medical expertise, and shared...
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Real Chemistry Acquires Greater Than One
Strategic acquisition deepens AI-powered planning and engagement capabilities across healthcare media 
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Doceree Launches co‑pay.com
Doceree launches co‑pay.com, a platform using AI aiming to integrate real-time co-pay...
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TV Ads Now Rival Doctors in Driving Awareness of New Medications
Cadent and Harris Poll study reveals cross-screen strategies are reshaping how patients...
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Dentsu Health’s Media Lifer
Matt Brown and the Mission to Turbocharge Pharma Search
Larry Dobrow
Veeva Outlines 2025 Pharma Media Buying Shifts
Veeva Systems has released its 2025 Media Buying Trends report, signaling a continued...
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AI Is Reshaping Pharma Marketing Analytics
Discover how AI-driven search traffic is transforming pharmaceutical marketing analytics, with insights from Ahrefs
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DoubleVerify Launches Publisher Council
Media Trust, Ad Suitability, and the News Opportunity: What DoubleVerify’s New...
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AI Guidance in Oncology
Healio Intends to Launch Clinical Decision-Support Tool for Cancer Specialists 
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Pharma Media’s Collaboration Queen
BMS’s Nadia Khatri and the Art of Connection
Larry Dobrow
Pharma Media in Cannes
Hot takes from industry leaders within pharma media
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The “Outsider” Rewiring Pharma Media and Marketing
In an industry slow to change, Dinc’s unconventional path became her greatest advantage.
Larry Dobrow
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