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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

Formedics Acquires AMC Media Group
Formedics, a leading healthcare professional (HCP) community and engagement platform, has...
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Perplexity Ventures into Advertising
What is the new model, and what opportunities does this open for Pharma media?
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Stop Focusing on the Twenty Percent
The overlooked power of in-store experiences in a digital age
Jacob Harrison
Michele Sirkin – solli sessions Season 3
Michele Sirkin, Head of HCP Communications Design at Initiative, on human-centered media,...
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The Next Era of Emotional Intelligence in Pharma Media
Where Technology Scales Emotion and Meaning Drives Performance
Richard Springham
Pharma Marketing Hits Its AI Inflection Point in 2026
11 industry leaders on what's real, what's hype, and what's next
Jason Lotkowictz
Dr. David C. Rhew – solli sessions Season 3
Dr. David C. Rhew, Global Chief Medical Officer at Microsoft, on how AI can augment...
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The End of Inference
Why Precision Marketing Is Moving to Evidence Based Audience Strategies
Jeremy Mittler
The $1trn year: WARC’s latest Global Ad Spend Outlook
As the global advertising landscape undergoes rapid consolidation, the pharma media sector is poised for significant changes. A recent WARC report, Global Ad...
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Adelaide Acquires Rita
Adelaide, a leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction....
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Elevating Campaigns with ‘Promise to the Customer’ Strategy
LinkedIn's B2B Institute & WARC Partner to Dive Deeply into PTTC Campaigns
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Healthcasts Introduces Update to Clinician Collaboration and Research Tool
ConsensusMD Harnesses AI in Latest Update
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Gaming Industry’s Financial Milestone: A $200BN Opportunity
Exploring the Untapped Potential for Pharma in a Booming Gaming Market
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LinkedIn Invites Brands to Sponsor User-Generated Newsletters
LinkedIn is extending the opportunity for brands to sponsor user-generated newsletters,...
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Ziff Davis Acquires Tech Publisher CNET
A Strategic Expansion for owner of Everyday Health & MedPage Today
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X Sues GARM Over Alleged Advertiser Boycott
Elon Musk's X Claims Massive Loss in Ad Revenue from Alleged Boycott
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Nielsen’s latest report on US TV habits, The Gauge™
Streaming Platforms Reach New Heights as Summer Streamers Drive Record TV Usage
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CMI launches “What Patients Want and Need from Pharma 2024/2025” Report
CMI Media Group has released the latest edition of its annual syndicated research,...
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Formedics Formed by uniting Physician’s Weekly & Figure1
Physician’s Weekly and Figure 1 have united under a new parent company, Formedics, LLC, following the acquisition of Figure 1 in February this year. By...
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Reuters Institute Digital News Report 2024
In an era of rapid technological advancements and evolving media landscapes, the Reuters...
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