CMI Media Group launches three new offerings

CMI Media Group announced the launch of its new Social and content enterprise, Centered™, along with two other offerings: Digital Media Production and Creator Strategy.

Centered is designed to enhance digital content direction and facilitate more dynamic engagement with healthcare sector audiences. This new unit is expected to address gaps in digital creative advertising and influencer strategies within the healthcare industry, leveraging new custom technology alongside the agency’s heritage data and expertise.

The Digital Media Production service focuses on agile solutions for digital ad content, specifically for healthcare and pharma brands that grapple with high production costs and insufficient volume of digital ad content. Meanwhile, the Digital Influencer and Creator Strategy aims to build authentic partnerships and execute seamless influencer campaigns targeting patients and healthcare professionals (HCPs).

Julie Hurvitz Aliaga, EVP of Innovation, Content, and Partnerships at CMI, stressed the significance of these new services, saying, “These unparalleled offerings are redefining the industry standard by delivering integrated and innovative options tailored to fit within tight budgets and timelines.” She emphasized that by introducing these solutions, CMI is “pioneering a change in industry norms and leaning into groundbreaking technologies, and smarter, more agile ways to service our clients.”

Questions from solli

1. HCP Influencers: How is the marketplace shaping towards HCP Influencers, and how can brands compliantly work with them?
2. Integration with approvers: Are content approvers ready and on board with these tools to make the promise a reality?
3. Cost Management: To what extent do high-paced and personalized content mean an increase in production costs for clients or an increase in efficient content production?

To read the pull press release click here.