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What’s next for pharma media in an era of AI, automation, and data-driven strategy?
Kate Gattuso Duffy, Global Lead of Media Measurement, Optimization & Web Analytics at Pfizer, reveals how technology, trust, and transformation are reshaping the industry. From breaking data silos to driving personalized engagement at scale, this conversation is a must-watch for anyone navigating the evolving healthcare marketing landscape.
What to expect from this episode:
- AI in Pharma – Why data synthesis, automation, and tech innovation are key to the next evolution of healthcare marketing.
- Bridging the Data Gap – How Pfizer is connecting media, web, and creative analytics for real business impact.
- The Future of Personalization – Why journey-based messaging and investment orchestration are essential for better patient and provider engagement.
- The Balance of Tech & Human Creativity – Why AI alone isn’t enough and how human insight still plays a critical role in pharma marketing.
- Trust, Privacy & Innovation – How the industry must evolve without compromising patient safety or data integrity.
Get exclusive insights into the future of pharma media, AI’s transformative role, and what it takes to build a connected, data-driven ecosystem that delivers real results.
Don’t miss this must-watch discussion with one of the industry’s top analytics leaders!
