In Conversation with Bill Veltre – EVP, Head of Media, Deerfield Group
Bill Veltre shares pharma media insights on AI, patient focus, and future of the industry
In a powerful and forward-thinking discussion, Bill Veltre sits down with solli in the latest ‘In Conversation With’ interview to explore the evolving dynamics of pharma media and the critical role agencies play in driving meaningful health outcomes.
With his unique background on both the brand and agency sides, Bill offers fresh perspectives on everything from the importance of patient-centricity to the responsible use of AI. As the industry faces growing demands and the need to “do more with less,” Bill sheds light on how a thoughtful, integrated approach to media can better serve clients, support patients, and ultimately make a lasting global impact.
This interview is packed with insights for professionals eager to stay ahead in the fast-changing world of pharma media.
Topics covered:
- The complex responsibilities of brand clients and how agencies can help
- Embedding patient-centricity into the core of pharma media
- Real-world applications of AI in pharma media strategies
- Ensuring AI serves as a solution, not just a showcase
- Future trends in agency team structure and consultative approaches
