CMI launches “What Patients Want and Need from Pharma 2024/2025” Report

CMI Media Group has released the latest edition of its annual syndicated research, “Media Vitals: What Patients Want and Need from Pharma 2024/2025”, providing insights into patients’ and caregivers’ evolving needs and preferences within the US pharmaceutical media landscape.

Based on responses from 4,500 consumers surveyed between March and April 2024, this report covers 58 distinct medical conditions.

We dive into the key findings and trends below:

1. Rising Health Issues Among Younger Generations:

The report highlights a troubling trend of increasing health issues among younger generations. Diagnostic data shows that while older generations benefit from longer lifespans due to medical advancements, younger adults, including Gen Z and Millennials, are experiencing more health conditions at an earlier age.

2. Mental Health as a Priority:

Across all generations, mental health has emerged as a critical concern. Stigmatized in the past, mental health issues are now a prominent part of healthcare discussions. The report found that 28% of patients across all age groups report daily impacts from anxiety.

3. Impact on Daily Life and Caregiving:

The data reveals that 54% of Millennials and 58% of Gen X patients report significant daily impacts from their health conditions. These generations are also more likely to be primary caregivers, with 55% of Millennials and 35% of Gen X providing significant care for someone with a medical condition. This dual role of patient and...