Veradigm Becomes First EHR Media Platform to Receive POCMA Certification
Verified by the Alliance for Audited Media
Veradigm, the healthcare data and technology solutions provider, has become the first electronic health record (EHR) media platform to receive certification from the Point of Care Marketing Association (POCMA). This certification recognizes Veradigm’s compliance with industry standards for transparency and accountability in point-of-care advertising.
POCMA, an industry organization focused on verifying point-of-care marketing practices, conducts an annual evaluation process through an independent auditor, the Alliance for Audited Media. The audit assesses whether a media company’s offerings align with POCMA’s verification and validation standards. If the company meets the criteria, it is awarded the POCMA Certification Seal.
The certification marks a milestone in the point-of-care marketing space, as previous POCMA certifications have applied to other marketing channels but not to an EHR-based media platform.
“As point of care marketing continues to evolve, POCMA stands at the forefront together with our industry partners,” said Nicole Divinagracia, President of POCMA. “We are pleased to certify Veradigm Digital Health Media to the POCMA Verification and Validation guidelines.”
Stuart Green, Veradigm’s Senior Vice President & General Manager of Life Sciences, highlighted the significance of the certification: “This first-of-its-kind certification further solidifies our commitment to providing best-in-class solutions to the healthcare ecosystem.”
