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As the global advertising landscape undergoes rapid consolidation, the pharma media sector is poised for significant changes. A recent WARC report, Global Ad Spend Outlook 2024/25, outlines a shift towards digital platforms, where global ad spending is expected to exceed $1 trillion in 2024—a...

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The $1trn year: WARC’s latest Global Ad Spend Outlook

Diving into the key trends from this report, and what it means for Pharma Media

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In Conversation with Claire Knapp – CEO,...

MAGNA Raises 2024 U.S. Ad Spend Forecast

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