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Case Study: Pioneering Sentiment Analysis in Oncology
MedAll Case Study: Pioneering Sentiment Analysis in Oncology
MedAll’s advanced analytics were used to uncover deep insights in oncology care.
Global, Measurable Insights: Fast.
The results of the sentiment analysis initiative were compelling:
4.3k – HCPs Surveyed 10 days – Time to Results 50+ – Countries
Utilizing MedAll's desktop platform and app can uncover deep insights from HCPs.
Advanced Analytics at Scale
At MedAll, we leverage our cutting-edge sentiment analysis technology to harness the collective insights from hundreds of thousands of healthcare professionals (HCPs). Our unique ability to quickly and accurately gather targeted insights transforms the landscape of medical education and practice management.
Objectives: Precision in Perception
Our goal was to utilize sentiment analysis to uncover the nuanced perceptions and needs of HCPs regarding first-line immunotherapy treatments for metastatic melanoma. This targeted approach allows us to deliver highly relevant content and interventions, addressing gaps in knowledge and practice effectively.
MedAll Technology in Action: Real-time Insights
Utilizing advanced engagement technology, our platform processed sentiments from diverse HCP interactions across multiple touch points. This capability enabled MedAll to:Measure the impact of ongoing educational programs.
Tailor content dynamically based on real-time feedback.
Identify
Identify critical HCP needs and misconceptions
Measure
Measure the impact of planned interventions on sentiment and performance
Tailor
Tailor content dynamically based on real-time analysis
Outcomes: Strategic Insights
The sentiment analysis revealed important gaps in key areas:
Utilizing Biomarkers
Identifying practice gaps among healthcare professionals in the utilization of biomarkers
Clinical Trial Data
Revealing inconsistencies in adoption of new medical research
Adverse Event Management
Highlighting a need for comprehensive educational programs
Patient Selection
Opportunity to improve use of guidelines, as well as evaluation of treatment protocols
Make Decisions with Data
Partner with us to discover how MedAll’s sentiment analysis can provide unparalleled insights into HCP needs, patient care trends, and much more. Join us in shaping the future of healthcare with data-driven decision-making.
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