Unlocking Hispanic American CTV Insights

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, recently published a report titled ‘Inclusive Screen Part 2: Hispanic Americans’. This report provides an in-depth analysis of connected TV (CTV) usage and preferences among Hispanic audiences in the United States.

Part of LG Ad Solutions’ Diversity Series, this report explores the shifting behaviors of Hispanic CTV users, highlighting trends in content consumption, advertising engagement, and the importance of diverse representation in media. The study, conducted through an online survey between February and May 2024, offers valuable insights for brands seeking to connect with this growing and influential demographic.

Below are the key statistics from the study:

• 94% of Hispanic Americans have an internet-connected TV (CTV).
• 78% of Hispanic CTV users prefer streaming over traditional TV formats (cable, satellite, or broadcast).
• 72% of Hispanic CTV users are likely to subscribe to a service and cancel after watching specific content, indicating a high likelihood of cycling through paid apps.
• 70% of Hispanic CTV users prefer free, ad-supported streaming services, with 61% spending 2+ hours weekly watching such content.
• 44% of Hispanic CTV users pay more attention to ads while streaming, 24% higher than the general population.
• 63% value diverse representation in content and 64% pay more attention to ads that accurately portray diversity.
• 51% recall Spanish-language ads more, and 55% are more...