LG Ad Solutions, a global leader in connected TV and cross-screen advertising, recently published a report titled ‘Inclusive Screen Part 2: Hispanic Americans’. This report provides an in-depth analysis of connected TV (CTV) usage and preferences among Hispanic audiences in the United States.
Part of LG Ad Solutions’ Diversity Series, this report explores the shifting behaviors of Hispanic CTV users, highlighting trends in content consumption, advertising engagement, and the importance of diverse representation in media. The study, conducted through an online survey between February and May 2024, offers valuable insights for brands seeking to connect with this growing and influential demographic.
Below are the key statistics from the study:
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