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The Evolution of Point of Purchase: New Opportunities for Brands to Reach Patients and Prescribers

CMI explores the opportunities within Point of Purchase

Sponsored by CMI Media Group
12th July 2024
The year 2020 became a catalyst for change in a number of verticals including healthcare and retail. For many years, the two supported one another in retail pharmacy chains, however, these environments proved to be quite stagnant until Covid-19 swept across the world. As a result of the novel...
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In Conversation with Claire Knapp – CEO, Havas Lynx
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In Conversation with Claire Knapp – CEO,...
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17th Sep 2024
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MAGNA Raises 2024 U.S. Ad Spend Forecast
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MAGNA Raises 2024 U.S. Ad Spend Forecast
Highlights Growth in Pharma and Health...
Solli
16th Sep 2024
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