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For years this mantra been drummed into us “…personalisation is the key, if you want everlasting engagement you MUST personalise”, and yes to certain extent we do, our audiences are not a homogenous bunch of group thinkers, however they are also likely to be from similar backgrounds, with...

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In Conversation with Claire Knapp – CEO,...

MAGNA Raises 2024 U.S. Ad Spend Forecast

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