Navigating U.S. Privacy Laws in 2025 for Pharma Media
Throtle's Jonathon McLeod dives into the intricacies of the US Privacy Laws today & tomorrow
State Consumer Privacy Laws
Twenty states have comprehensive privacy laws by early 2025, impacting how we target and track audiences. These laws give consumers control over their data – items like names, browsing habits, or purchase history – and set rules for ad practices.
New State Laws in 2025:
- Tennessee (July 1): Affects businesses handling 100,000+ Tennesseans’ data. Consumers can opt out of targeted ads or profiling, requiring us to refine consent tools.
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Minnesota (July 31): Targets firms with 100,000+ Minnesotans’ data. Adds profiling scrutiny, meaning more transparency in how we segment audiences.
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Maryland (October 1): Covers 35,000+ Marylanders’ data. Bans unnecessary data sales and limits processing sensitive info (e.g., health or race), tightening behavioral ad options.
Already Live: States like California (CCPA/CPRA), Colorado, and Virginia – plus 14 others – let consumers opt out of data sales and ads. California’s strict rules push brands to prioritize first-party data, while lighter laws (e.g., Iowa) offer flexibility.
Ad Impact: More opt-outs mean smaller audiences unless brands adapt. Brands should enhance consent management and lean on new innovations to keep your ROI strong.
Connecticut, Nevada, and Washington State Consumer...
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