IAB’s PAIR brings new HCP media opportunities

What is the PAIR protocol and how can it be used by HCP media planners?

Tom Hespos
24th July 2024
Media planners and buyers frustrated by limited reach on their HCP plans might have a new menu of options, thanks to a protocol Google opened up to the wider digital community earlier this year.PAIR (Publisher Advertiser Identity Reconciliation) is a protocol for matching encrypted IDs based on...
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