Cortex Media & AuditStar 2024 Media Inflation Insights

The “Media Inflation Outlook” report by Cortex Media and AuditStar provides a comprehensive analysis of media inflation forecasts for 2024, focusing on key regions such as the US, the Americas, Europe, and Asia Pacific.

Media inflation refers to the rising cost of advertising across different media channels like TV, digital, and print. As these costs increase, businesses need to spend more to reach the same audience.

This report is essential for stakeholders in the global pharmaceutical media industry to understand the changing landscape and to strategize effectively. Below are the key highlights and comparisons from the report:

 Key Stats from the Report

1. US Media Landscape:

• Media inflation in the US is expected to average 3.2% in 2024, with a significant ad spend increase of 8.4%, driven by political spending.
• Linear TV inflation is low at 1.3%, reflecting a shift towards digital video, which is expected to see 3.5% inflation.

2. Canada’s Digital Surge:

• Media inflation is higher in Canada (5.3%) compared to the US, with notable inflation in Linear TV (9.5%) and Connected TV (8.0%).
• Digital media, especially Connected TV, is experiencing rapid growth, easing inventory pressures.

3. Brazil’s Media Inflation:

• Brazil shows a higher overall media inflation (6.4%), driven by strong growth in Linear TV (7.5%) and OOH (7.5%).
• The shift towards digital formats is significant, with online media expected to capture a larger share of ad spend.

4. Mexico’s Advertising...