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Measuring email opens after iOS 15 has been a challenge, and there are more challenges ahead as email clicks are rapidly inflated by email security bots. Although email remains a valuable channel in any media mix, reporting tools and attribution models must adapt to inflated email numbers. We...

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Bot or not: Measuring email metrics in a bot-inflated world

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In Conversation with Claire Knapp – CEO,...

MAGNA Raises 2024 U.S. Ad Spend Forecast

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