23 Free Health Data Tools to Elevate Your Media Strategy

Crafting media campaigns that move people to action requires innovative strategic insights. This holds true for pharma clients writing briefs and making decisions, agencies crafting new approaches and integrated campaigns, and publishers responding to RFPs and briefs with compelling responses.

By leveraging comprehensive and reliable data sources, strategists can uncover valuable insights into health trends, demographics, and disparities. This can drive campaigns that cut through with target audiences and contribute to meaningful health outcomes.

However, in the global pharma media space, accessing the latest research can often be challenging or prohibitively expensive. But what if there was a list of free, accessible resources for exploring health data relevant to the brand challenge at hand?

Here are 23 free resources to help do just that…

(Hint: Save to my.solli and refer back to this over time)

US Government-Associated Resources

1. CDC WONDER – (Link)

• Synopsis: Provides access to a wide array of public health data for the U.S., including epidemiology and demographics.
• Example Usage: Identify health trends and target specific demographics with tailored health messages.

2. U.S. Census Bureau – (Link)

• Synopsis: The U.S. Census Bureau’s platform provides detailed demographic, economic, and population data.
• Example Usage: Understand the demographic landscape, build custom maps and craft campaigns that resonate with specific geo communities.

3. Healthy People 2030 – (