PREVIEW: Vibe Coding Pharma Media at solli Summit 2026
What It Is, Why It Matters, and Why We’re Building It Live
AI has dominated industry conversation for the past two years. Every conference agenda references it. Every strategy deck includes it. Every organization is exploring it.
At solli Summit 2026, we are taking a different approach.
In partnership with Replit, we are introducing Vibe Coding Pharma Media — a live, collaborative AI build designed specifically for senior pharma media leaders. Rather than discussing what AI might enable, we will demonstrate what it can create when the right people are in the room together.
What Is Vibe Coding?
Vibe coding is a new way of building software using AI. Instead of writing complex code line by line, you describe what you want the tool to do — the outcome you are trying to achieve, the workflow you want to simplify, the experience you want to create — and AI generates the functional product in real time.
The emphasis shifts from technical syntax to strategic intent. Leaders define the purpose. The AI handles the build.
This dramatically lowers the barrier between idea and execution. It enables non-technical professionals to prototype tools, test solutions, and iterate creative concepts without relying entirely on development cycles or external engineering resources. In practical terms, it means pharma media teams can move from identifying a challenge to building foundational solutions in minutes rather than months.
Why Vibe Coding Matters for Pharma Media Now
Pharma media is undergoing structural change. Operating models are evolving. AI is influencing targeting, optimization, measurement, and creative production. Expectations around speed, accountability, and innovation continue to rise.
However, many AI conversations remain theoretical at senior levels. There is a gap between strategic ambition and hands-on understanding. Vibe coding closes that gap.
If AI is going to reshape how tools are built, how workflows are designed, and how media performance is measured, then leadership must understand not just what is possible, but how it feels to build within this new paradigm. Experiencing AI-enabled creation first-hand provides clarity that no slide deck can offer.
It also reinforces a critical point: innovation does not sit solely within technology teams. It belongs across pharma client, agency, and partner organizations. When decision-makers can experiment directly, they are better equipped to guide responsible adoption, align stakeholders, and identify meaningful applications rather than chasing novelty.
Why We Are Bringing Vibe Coding to solli Summit
solli Summit was created to elevate the practice of media within pharma by bringing the industry together to address shared challenges openly and collaboratively. Vibe Coding Pharma Media is a natural extension of that mission.
Instead of adding another AI panel to the agenda, we wanted to create an experience that embodies collaboration. By working with Replit, we are delivering a co-branded experiential activation that places creation at the centre of the day. The goal is not to showcase technology in isolation, but to demonstrate what happens when pharma media leaders actively shape it together.
This activation also reflects the broader theme of the Summit: candid dialogue, practical problem-solving, and collective progress. If the operating model is under strain, if teams feel fragmented, and if innovation feels unevenly distributed, then the most constructive response is to bring people into the same room and build something tangible together.
What Vibe Coding Pharma Media Will Look Like on the Day
The activation will unfold across multiple touchpoints throughout solli Summit 2026 in Lower Manhattan.
A dedicated stage session where Replit introduces the foundations of vibe coding and demonstrates a functional tool built from real solli community feedback, with attendees giving feedback in real-time. This session will show how a challenge identified by pharma media professionals can quickly evolve into a working prototype.
Alongside the main programme, a dedicated Vibe Coding Lounge will operate as a drop-in collaborative space. Attendees will be able to iterate on the shared build, submit feedback, experiment with independent ideas, and work directly with Replit’s onsite team. A live display will show the evolution of the central application as contributions are incorporated.
The experience concludes with a short showcase session in which the updated version of the shared build is presented to the full audience. What began as an idea will have become a functional tool shaped collectively by the room.
Following the Summit, the final version of the shared build will be distributed to attendees, extending the value of the activation beyond a single day.
What Delegates Will Gain from Participating
Vibe Coding Pharma Media is designed to be practical, not performative.
Delegates will gain first-hand exposure to AI-enabled product creation, developing a clearer understanding of how non-technical leaders can engage directly with emerging tools. They will see how quickly ideas can be translated into foundational solutions, and how collaborative input can refine and strengthen outputs in real time.
Participants will also leave with a shared reference point. Rather than abstract discussions about AI transformation, attendees will have experienced a live case study developed by peers across client, agency, and technology roles. This shared experience strengthens future conversations and provides a concrete example of what responsible, hands-on innovation looks like.
Most importantly, delegates will gain confidence. Confidence that AI can be approached strategically rather than reactively. Confidence that experimentation can occur within a structured, collaborative environment. And confidence that the future of pharma media is not something to observe from a distance, but something to actively shape.
