Minds + Assembly Acquires HashtagHealth®
Bringing together two aspirational agencies
Minds + Assembly has announced the acquisition of HashtagHealth®, a leading agency specializing in social media for healthcare brands. This strategic move positions HashtagHealth® as a fully integrated division within Minds + Assembly, with its current leadership, Brittany Latson and Kristin Hassan, remaining at the helm.
HashtagHealth® has built a reputation for its expertise in social listening, competitive intelligence, paid social amplification, and influencer partnerships, serving prominent clients such as Amgen, AstraZeneca, and Boston Scientific. The agency’s award-winning work in oncology and rare diseases brings valuable expertise to Minds + Assembly’s platform.
This acquisition is expected to expand Minds + Assembly’s commercialization services, providing clients with unified analytics and enhanced social media insights. The integration reflects the broader trend in healthcare marketing, where social media is playing an increasingly important role in engaging healthcare professionals and patients.
By integrating their capabilities, Minds + Assembly and HashtagHealth® aim to streamline social media execution and omnichannel services for clients, adapting to changes in the evolving healthcare landscape.
