M3 Launches ‘M3 Production’
Building campaign strategy, bespoke content creation, and campaign optimization into their wheelhouse
M3 has launched ‘M3 Production’, a specialist pharma production service that combines campaign strategy, bespoke content creation, and campaign optimization. This service is designed to supplement M3’s healthcare professional (HCP) reach capabilities across their network of 6 million verified physicians worldwide.
‘M3 Production’ is designed to offer the following:
- Localizing Campaign Assets: Tailoring marketing materials to meet the linguistic and regulatory needs of different markets.
- Maximizing Assets: Repurposing existing marketing materials across various platforms to increase reach and effectiveness.
- Dedicated Campaign Tracking: Continuous analysis and adjustment of strategies to ensure engagement.
- Content and Design: Providing experienced content creation and design.
- Access and Support: Utilizing M3’s network of doctors and dedicated support team.
This launch has been crafted to deliver economies of scale, consistency in messaging and efficiency in content delivery for M3’s clients.
Thoughts from solli
‘M3 Production’ will no doubt add more opportunities for M3 client’s and is an example of the growing trend among HCP media owners who are launching services historically led by agencies into the pharma industry.
This trend will be covered in a forthcoming Solli Hub article, highlighting another fascinating development within the global pharmaceutical media industry.
To read the full press release, click here.
