IPG Launches Mediabrands Health
A new Center of Excellence (COE) within its Mediabrands division
Interpublic Group (IPG) has announced the launch of Mediabrands Health, a new Center of Excellence (COE) within its Mediabrands division. This initiative aims to enhance the company’s integrated healthcare services by providing scalable, data-driven media solutions tailored to the health and wellness sector.
Mediabrands Health will leverage the expertise of IPG’s established healthcare offerings, including IPG Health and Mediabrands, to deliver global media services. The new COE is designed to help healthcare marketers benefit from the combined strength of IPG’s network, which already serves top pharmaceutical brands.
“We’ve had strong success in the healthcare sector for years, and are close to the ever-evolving, nuanced landscape in which they operate,” said Justin Wroe, U.S. CEO, IPG Mediabrands. “Strengthening our offering will enhance our understanding of the most pressing challenges and opportunities these brands face now and in the future, connect our clients in more meaningful ways, and reinforce our ability to drive growth for clients in this category.”
Melissa Gordon-Ring has been appointed as President of Mediabrands Health, with Daniel Landers named Chief Strategy Officer. The launch builds on IPG Health’s recent accolades, including being named Healthcare Network of the Year at the 2024 Cannes Lions Festival.
The new offering will also collaborate with IPG Health’s SOLVE(D) and Acxiom Health, seeking to provide a comprehensive suite of healthcare solutions to address industry challenges.
Next week we will publish an exclusive interview with Melissa Gordon-Ring, President of Mediabrands Health, where she shares more insights on the vision and future plans for this new Center of Excellence.
