In Conversation with Tom Denford – CEO, ID Comms
Exploring the past & future of pharma media through AI, strategic investments, and industry collaboration
15th October 2024
This week on ‘In Conversation With,’ our solli CEO, Richard Springham, speaks with Tom Denford, Co-Founder & CEO at ID Comms.
As we navigate the rapidly evolving landscape of pharma media, Tom offers a fresh perspective on the limitations and potential of AI, the critical need for alignment between procurement and marketing, and the importance of viewing media as a strategic investment.
In this exclusive interview, Richard and Tom delve into the current challenges and opportunities in the industry, discussing how we can better showcase successes and elevate collective impact.
In this engaging conversation, they cover:
-  Rethinking AI’s role in media
- Aligning procurement and marketing for stronger media relationships
- Bridging the gap between creative and media teams
- Transforming media from a cost to a growth investment
- The evolving role of procurement in agency consolidation
- Trusting instincts in scaling a global business
- Amplifying the voices and successes of the pharma media industry
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