In Conversation with Prasad Ghag – Global Head Media, Digital & Strategic Planning, Sanofi
An in-depth conversation covering personal, company, and industry journeys within pharma media
20th August 2024
For this week’s ‘In Conversation With,’ we were thrilled to welcome Prasad Ghag, Global Head Media, Digital & Strategic Planning at Sanofi, for a deep dive with solli’s CEO, Richard Springham.
During this insightful conversation, Prasad shared his inspiring journey into pharma media, Sanofi’s key focuses for 2024 and beyond, his passions within the industry, and the one topic he believes the entire industry should unite to solve.
The discussion covered a range of topics, including:
- Prasad’s journey into pharma media
- The critical nature of first-party data to Sanofi
- Gaming’s lure for Sanofi
- The development of Sanofi’s focus on search
- The rising importance of social commerce
- Practical ways to positively contribute to more sustainable media in pharma
- Prasad’s one topic that the Pharma media industry should approach together
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