In Conversation with Dr Phil McElnay – CEO, MedAll
A wide-ranging conversation exploring entrepreneurship, navigating compliance, and fostering trust in innovation within the pharma media landscape
1st October 2024
Dr. Phil McElnay, CEO at MedAll, joins our CEO, Richard Springham, for this week’s ‘In Conversation With.’
Dr. McElnay shares his unique journey from physician to Global Medical Affairs leader at GSK, and then onto launching MedAll. Over the past 7 years, MedAll has grown rapidly, focusing on its mission to make medical education globally accessible, regardless of your circumstances or location. This fascinating conversation touches on how HCPs’ media habits are changing, the concept of a ‘trust dividend’, and how to successfully approach compliance within pharma media.
The conversation includes:
- Dr. Phil McElnay’s path from medicine to entrepreneurship
- The evolution and growth of MedAll
- Giving ‘trust dividends’ to the industry
- How to approach compliance for innovation
- Changing habits of HCPs’ content consumption
- The opportunity to build trust with the industry
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