Innovation in 2025 – a solli roundtable

March 26, 2025 | Manhattan, NYC

Roundtable Highlights

Watch the roundtable highlights for a engaging preview of the in-depth conversations driving innovation in pharma media.

Precision Targeting, Adaptive Engagement & Privacy

Discover how real-time data and adaptive intelligence are transforming audience engagement from who to when.

Real-World Applications and Ethical Boundaries of AI

Explore how AI is reshaping pharma media, and why its future depends on ethics, trust, and human connection.

Personalization as a Value Driver, Not Just a Tactic

Dive into how true personalization goes beyond algorithms to create meaningful, timely, and empathetic experiences.

The Changing Nature of HCP and Patient Interactions

Uncover how unified messaging strategies are bridging the gap between HCPs and patients in the digital age.

Operationalizing Innovation Through Collaboration

See how cross-functional collaboration and smart tech integration are turning innovation into everyday operations.

Inclusion, Access, and Purpose-Driven Planning

Learn how inclusive, equity-focused media planning is driving smarter strategies, and better health outcomes.
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