Doceree Achieves HIPAA Certification
the first healthcare programmatic platform in the U.S. to receive this certification
Doceree, a leader in healthcare programmatic advertising, recently announced its achievement of HIPAA certification. This milestone positions Doceree as the first healthcare programmatic platform in the U.S. to receive this certification. The certification is a significant step forward for the company, ensuring Doceree’s technology meets or exceeds HIPAA’s rigorous requirements.
HIPAA, or the Health Insurance Portability and Accountability Act, provides a compliance framework that healthcare marketing platforms must follow when handling sensitive information. HIPAA compliance is vital for healthcare marketers navigating a landscape where targeted, data-driven campaigns are becoming essential. There are many platforms that allow marketers to work in a HIPAA compliant way for their brands, however, Doceree is the first to achieve this HIPAA certification.
As part of the announcement, Doceree points out that this is particularly important in the growing market for point-of-care marketing, where real-time context between healthcare professionals (HCPs) and patients is critical for effective messaging. Plus their Global CEO, Harshit Jain, explained his hope that this would lead to broader global success too.
solli’s final thoughts
- How will competitive platforms move to demonstrate their own HIPAA compliance, and/or seek to obtain this same certification?
- Will the certification become a competitive necessity for all healthcare marketing platforms, or will only a few players prioritize this level of compliance?
- Furthermore, as healthcare marketing continues to expand globally, how will different privacy regulations across markets impact data protection frameworks?
