Training
Solli Logo

SIGN UP FOR FREE TO ACCESS THIS CONTENT

SEO in Pharma 101

Categories: Marketing Mix, 101's, Insights
Wishlist

About Course

SEO in Pharma 101: An Introduction within Global Pharma Media

Search Engine Optimization (SEO) is an essential part of any holistic media and marketing strategy. It should work in conjunction with all other tactics, particularly paid media.

Whilst the intricacies of SEO are ever-changing, it is important for all those working within pharma media to have a basic understanding of SEO. This course introduces the fundamentals of SEO, tailored specifically for the pharmaceutical sector.

Participants will learn to optimize web content to improve visibility and drive relevant traffic to their digital assets. Emphasizing practical skills and strategic insights, the course equips participants to apply SEO principles effectively.

Show More

What Will You Learn?

  • SEO Fundamentals: Introduction to SEO and its importance in digital marketing for pharma
  • Keyword Research: Techniques for finding and using keywords that attract and engage the target audience
  • On-Page Optimization: Best practices for content creation and website structuring to enhance SEO
  • Technical SEO: Understanding the technical aspects of SEO such as site speed, mobile-friendliness, and secure connections (HTTPS)
  • Link Building: Strategies to acquire high-quality backlinks that boost site authority and rankings

Course Content

SEO Fundamentals
Introduction to search engines and SEO basics, including its significance in the pharmaceutical industry

Keyword Research and On-Page Optimization
Techniques for effective keyword research tailored to pharma audiences and best practices for implementing these keywords in website content to maximize SEO

Technical SEO and Link Building
Exploration of technical SEO elements & strategies for developing a robust link-building profile