Audience Planning 101: An Introduction within Global Pharma Media

In the global pharmaceutical media space, it is crucial to identify, understand, and communicate effectively with target audiences. Given the wide range of audiences, which include patients, general healthcare practitioners (HCPs), and highly specialized HCP groups, the ability to plan audiences effectively is a critical skill.

Successful audience planning in media can drive key strategic insights, enhance campaign performance, and ultimately help achieve your goals more effectively. The quality & importance attributed to audience planning varies significantly across the industry worldwide, and this course aims to address this by introducing the fundamentals of audience planning and providing the necessary tools and insights to identify and engage the most relevant segments, regardless of their specificity.