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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

Acxiom and Deep Intent Announce Strategic Partnership
New integration designed to push precision and equity within clients’ work
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Scope3 Exposes Ad Placement Inefficiencies
The report calls for standardized, sustainable digital advertising practices.
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Matt Holland – solli sessions Season 3
Chief Operating Officer, Healio
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Implicit vs Explicit Search: Reviewing The History & Strategic Best Practices
As AI reshapes search, implicit contextual search is emerging as a powerful yet overlooked tool for marketers.
Chris Matuszewski
The Disparity Disconnect: What Pharma Media Can Learn from IHI’s Framework
How a new approach to evaluating health disparities could reshape the way pharma...
Richard Springham
Beyond Healthcare Consumers: Pharma DTC TV and the Halo Effect to HCPs
Pharma brands spend billions on TV advertising to reach patients - but how much of that...
Daniel Lynch
WEBINAR #3: Beyond the Script Webinar Series
Uniting HCP and DTC Engagement: How Better Alignment Drives Better Outcomes
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Glenniss Richards – solli sessions Season 3
Senior Director of Media Activation at Bayer U.S. Pharma
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PulsePoint Enhances Social Capabilities for HCP Omnichannel Engagement
PulsePoint recently announced a significant update to its HCP Omnichannel Suite, introducing enhanced social media capabilities. This development marks a...
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Pulsepoint’s “Enhancing HCP Marketing Intelligence”
Solli takes a quick look at Pulsepoint’s "Enhancing HCP Marketing Intelligence" report
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An introduction to the American Privacy Rights Act (APRA)
Disclaimer: Solli provides this summary as an informational service only. We are not interpreting regulatory intentions nor providing guidance or advice. We...
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CMI Media Group launches three new offerings
CMI Media Group announced the launch of its new Social and content enterprise,...
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WHO Introduces ‘S.A.R.A.H.’, An AI-Driven Approach to Health Education
solli introduces this tool & briefly explores its implications
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MAGNA releases March 2024 US Advertising Forecast
MAGNA’s March 2024 US Advertising Forecast presents an optimistic outlook for the US advertising market, projecting a robust growth of +9% this year,...
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Stanford Medicine Innovates with AI to Enhance Patient Communications
A recent initiative at Stanford Medicine has demonstrated the power of artificial...
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The Check Up with Google Health 2024 – Unveiling the Future
“The Check Up with Google Health 2024” session recently provided a detailed look at Google’s healthcare initiatives. Below, we summarize the...
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Apple Vision Pro Ushers in New Era for Health App Development
Apple’s recent unveiling of the Vision Pro and its operating system, visionOS, marks a significant milestone in the intersection of technology and...
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Klick Health Unveils AI-Driven Social Media Tool for Pharma
Klick Health has released the Klick Comment Moderator+AI (KCM+AI), which introduces artificial intelligence capabilities to its existing social media comment...
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AHA Report on AI in Cardiology
In a ground-breaking scientific statement from the American Heart Association, the power...
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McKinsey report: Generative AI in Pharma
The report by McKinsey, titled ‘Generative AI in the Pharmaceutical Industry:...
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