An introduction to the American Privacy Rights Act (APRA)

This historic draft could significantly change US data controls within media

solli
15th April 2024
Disclaimer: Solli provides this summary as an informational service only. We are not interpreting regulatory intentions nor providing guidance or advice. We encourage our readers to engage directly with the original sources for comprehensive understanding and to form their own interpretations.

Overview of the American Privacy Rights Act (APRA)

The United States, which has been slower than other major economies in adopting a comprehensive national privacy law, may soon see a change with the proposed American Privacy Rights Act (APRA). This legislation, unveiled on April 7, 2024, by Chairs Cathy McMorris Rodgers (R-WA) and Maria Cantwell (D-WA), aims to create a unified national data privacy standard that would supersede the complex patchwork of state privacy laws.

Pre-emption of State Laws

The American Privacy Rights Act is designed to establish uniform data privacy and security standards nationwide, intending to preempt state laws that cover the same grounds. This includes overriding comprehensive privacy laws in states like California, Colorado, and Connecticut, except for certain specific health information and employee data provisions. Something we will be keeping a keen eye on here at solli.

  • Uniform Privacy Standard: Creates a single, comprehensive national data privacy framework.
  • Consumer Rights Enhancement: Grants consumers control over their personal data, including access, correction, deletion, and restrictions on sale or transfer.
  • Data Minimization and...
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