Swoop Acquires MyHealthTeam

Swoop, a company specializing in AI-driven healthcare marketing solutions, has announced its acquisition of MyHealthTeam, the creator of a leading U.S.-based patient social network. An investment that seeks to enhance Swoop’s ability to connect pharmaceutical brands, healthcare providers, and patients through data-driven, privacy-compliant marketing strategies.

Strengthening Patient Engagement

Swoop’s CEO, Ron Elwell, highlighted the value of MyHealthTeam’s condition-specific patient communities, stating, “We acquired MyHealthTeam – a leading opted-in patient universe – because of their ability to build trusted, condition-specific patient communities at scale.” The acquisition allows Swoop to further expand its patient-centric approach by combining its data and AI capabilities with MyHealthTeam’s robust network of over 62 patient communities. This integration is intended to help pharmaceutical brands engage with patients more effectively across multiple platforms, including digital and TV channels.

Shared Goals in Improving Patient Outcomes

Both Swoop and MyHealthTeam are focused on improving healthcare outcomes by providing patients with access to medically verified information and support networks. Eric Peacock, CEO of MyHealthTeam, commented, “Our members facing chronic and rare conditions want to know what’s coming next and how to prepare. By combining our communities with Swoop’s AI and claims data, we can deliver personalized information tailored to their patient journey.”

This collaboration is expected to expedite the development of new communities and expand the range of conditions supported by the platform.

Future Vision

The acquisition seeks to enhance Swoop’s ability to provide pharmaceutical brands with deeper insights by integrating MyHealthTeam’s patient data with its AI-driven marketing solutions. By combining resources, Swoop aims to better connect brands with a larger, opted-in patient audience through privacy-compliant, condition-specific communities. It also seeks to expand engagement opportunities across multiple channels while offering data-driven tools to refine marketing strategies and improve understanding of patient needs.

solli’s Final Thought

This acquisition is a manifestation of a clear trend within the healthcare media sector: leveraging data, AI, and patient-centric platforms to drive more personalized and compliant engagement. Something that solli has continually seen from pharma brands, agencies, publishers and tech companies. The collaboration between Swoop and MyHealthTeam demonstrates how companies are seeking innovative ways to bridge the gap between patients, healthcare providers, and pharmaceutical brands, pointing to an industry-wide shift toward more integrated and empathetic approaches to patient care and communication.