About Course
An Introduction to Pharma Media for Non-Media Professionals: Empowering Pharma Marketers with Essential Media Knowledge
There is a common expectation for those managing media budgets within pharma companies to deeply understand media and its possibilities.
However, many pharma marketers transition from sales or commercial roles into marketing positions, overseeing significant media budgets without prior experience in media strategies.
This course provides a comprehensive introduction to media within the pharmaceutical industry, aimed at bridging this knowledge gap. It empowers global marketers to manage and optimize media spending to achieve their marketing goals.
This foundational course is the first in a solli series designed to elevate pharma marketers from novices to media experts.
Course Content
Introduction to Foundations of Paid Media
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What is Media?
00:00 -
Test your knowledge
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What is media – part 2
00:00
Different Types of Media
Basic Media Best Practices
Media’s Role Within the Pharma Marketing Ecosystem
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