Mediaplus Group & Wefra Life acquire stake in CMS

In a strategic move that significantly expands their global reach, Mediaplus Group and Wefra Life have acquired a majority stake in CMS, a premier French healthcare media agency known for its leadership in the market. The market-leaders in HCP media within Germany and France combine with Mediaplus Group, and set their sights on global expansion.

A Trio of Leaders Uniting

The merger combines the strengths of German market leader Wefra Life and French leader CMS with the expansive global network of Mediaplus.

Matthias Brüll, CEO of Mediaplus Group, emphasized the strategic value of this acquisition: “The healthcare sector is one of the most exciting in the world and promises massive growth rates – particularly as a result of developments in digital health. The companies’ need for advice is just as great. With the acquisition of CMS, we are investing massively in our international healthcare expertise together with Wefra Life and at the same time strengthening our Mediaplus offering in the Paris House of Communication.”

Matthias Haack, CEO of Wefra Life Group, shared his excitement about the merger’s potential to boost their market position: “We are delighted to be bringing the outstanding healthcare expertise of CMS in-house, which will greatly enhance our international market position. In Germany, together with Mediaplus, we are already one of the leading independent healthcare agencies. Now, with a joint acquisition, we are moving even closer together, becoming the market...