Throtle, a provider of identity resolution solutions for the healthcare industry, has launched its new Throtle Tag, a JavaScript-based tool designed to improve digital marketing effectiveness. The enhanced tag addresses limitations in traditional website tracking by providing more accurate insights into user behavior while reducing reliance on alternative methods such as third-party cookies.
The tool uses Throtle’s identity graph to create a comprehensive view of user activity, from initial engagement to conversion or exit. It captures data points such as timestamps, URLs, and user demographics, offering businesses a deeper understanding of their audiences.
Digital marketing in healthcare requires balancing effective engagement with compliance and privacy considerations. Traditional tracking solutions often struggle to meet these demands, particularly as regulations around data usage tighten and cookies phase out.
This tool is seeking to:
For B2B healthcare marketers, the ability to accurately...
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