Throtle Introduces Enhanced Identity Resolution Tool

Throtle, a provider of identity resolution solutions for the healthcare industry, has launched its new Throtle Tag, a JavaScript-based tool designed to improve digital marketing effectiveness. The enhanced tag addresses limitations in traditional website tracking by providing more accurate insights into user behavior while reducing reliance on alternative methods such as third-party cookies.

The tool uses Throtle’s identity graph to create a comprehensive view of user activity, from initial engagement to conversion or exit. It captures data points such as timestamps, URLs, and user demographics, offering businesses a deeper understanding of their audiences.

Addressing Key Challenges

Digital marketing in healthcare requires balancing effective engagement with compliance and privacy considerations. Traditional tracking solutions often struggle to meet these demands, particularly as regulations around data usage tighten and cookies phase out.

This tool is seeking to:

• Improving Audience Insights: Matching anonymous traffic to identifiers such as National Provider Identifiers (NPIs) or encrypted IDs enables better audience understanding.
• Adapting to Privacy Trends: By relying on multiple data points instead of cookies, the tag offers flexibility in a changing regulatory environment.
• Enhancing Personalization: The tool provides the foundation for tailoring website interactions to individual preferences and behaviors.

For B2B healthcare marketers, the ability to accurately identify and understand both healthcare professionals and consumers is critical.

“Understanding the behavior of healthcare audiences is essential for effective marketing,” said Maggie Jordan, Chief Strategy Officer at Throtle. “Advanced tools like this provide the accuracy and flexibility needed to navigate today’s challenges.”

The enhanced tag is designed to integrate seamlessly into existing website infrastructure, offering healthcare marketers a practical way to optimize campaigns and refine audience targeting while meeting stringent industry requirements.

Read the full press release here.