Swoop Acquires MyHealthTeam

Swoop, a company specializing in AI-driven healthcare marketing solutions, has announced its acquisition of MyHealthTeam, the creator of a leading U.S.-based patient social network. An investment that seeks to enhance Swoop’s ability to connect pharmaceutical brands, healthcare providers, and patients through data-driven, privacy-compliant marketing strategies.

Strengthening Patient Engagement

Swoop’s CEO, Ron Elwell, highlighted the value of MyHealthTeam’s condition-specific patient communities, stating, “We acquired MyHealthTeam – a leading opted-in patient universe – because of their ability to build trusted, condition-specific patient communities at scale.” The acquisition allows Swoop to further expand its patient-centric approach by combining its data and AI capabilities with MyHealthTeam’s robust network of over 62 patient communities. This integration is intended to help pharmaceutical brands engage with patients more effectively across multiple platforms, including digital and TV channels.

Shared Goals in Improving Patient Outcomes

Both Swoop and MyHealthTeam are focused on improving healthcare outcomes by providing patients with access to medically verified information and support networks. Eric Peacock, CEO of MyHealthTeam, commented, “Our members facing chronic and rare conditions want to know what’s coming next and how to prepare. By combining our communities with Swoop’s AI and claims data, we can deliver personalized information tailored to their patient...