WEBINAR 2: Next POC Media – a solli x Doceree Webinar Series

The second episode of the Next POC Media webinar series — hosted by solli in collaboration with Doceree — brought together leading minds to examine the foundations of a truly impactful Point-of-Care (POC) media strategy. Titled The Blueprint for Success: Crafting a Winning POC Media Strategy, this session broke down the intricacies of strategic alignment, omnichannel execution, and budget optimization in modern healthcare marketing.

Moderated by Richard Springham, CEO of solli, the conversation featured three expert voices: Kamya Elawadhi (Chief Client Officer, Doceree), Alyssa Gruber (Group Director, Communications Design, Healix Global), and Kris Corr (Associate Director, Media Strategy US, AstraZeneca). Together, they offered a practical yet forward-thinking blueprint for integrating POC into the larger marketing engine.

WATCH THE FULL WEBINAR HERE:

Plus, a distilled recap of the key takeaways:

Strategic Alignment: Making POC Work Within the Bigger Picture

Kris Corr opened the discussion by underscoring that POC media is most effective when it’s fully integrated into a brand’s overarching marketing and sales strategy, not treated as a standalone tactic. She emphasized the importance of considering regional sales team strategies, seasonality, and even the physician–patient dialogue already occurring in-clinic.

Kamya Elawadhi reinforced that data is the connective tissue tying these layers together. By leveraging insights from different channels, brands can build a...