WEBINAR 3: Next POC Media – a solli x Doceree Webinar Series

The third episode of the Next POC Media webinar series – hosted by solli in collaboration with Doceree – unpacked how cutting-edge technologies are revolutionizing the Point-of-Care (POC) media space.

Titled Tech-Enabled Transformation: POC Media in the Digital Era, this session explored how AI, real-time EHR data, and telemedicine integration are reshaping the way healthcare marketers engage with both patients and HCPs at the point of care.

Moderated by Richard Springham, CEO of solli, the conversation brought together three seasoned voices: Hadi Chaudhry (Co-CEO, CareCloud); Ari Wexler (Group SVP, Engagement Strategy, CMI Media Group); Kamya Elawadhi (Chief Client Officer, Doceree). Together, they explored how technology is not just enhancing POC media- it’s redefining it.

WATCH THE FULL WEBINAR HERE:

Plus, a distilled recap of the key takeaways:

Real-Time EHR Data: A Bridge Between Insight and Action

Hadi Chaudhry kicked off the discussion by outlining how real-time EHR data creates a trusted, intelligent engagement loop before, during, and after a patient visit. By surfacing actionable clinical data, like overdue screenings or missed refills, POC media becomes more timely and contextually relevant.

Kamya Elawadhi added that real-time data fuels more dependable patient–physician dialogues, especially in areas such as specialty drugs and clinical trials, where precision is critical. She emphasized the role of ICD-10, NDC, and prescribing behavior as data touchpoints...