Justin Freid – solli sessions Season 2
Chief Media and Innovation Officer, CMI Media Group
Watch the full episode below:
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How AI, Audience Intelligence & Media Integration Are Rewriting the Pharma Playbook
Justin Freid, Chief Media & Innovation Officer at CMI Media Group, shares a front-row view into how AI is transforming pharma media—from campaign execution and planning to how brands understand and engage their audiences.
In this episode, Justin walks us through his unexpected journey from affiliate marketing in college to leading media innovation at one of the most influential healthcare agencies. He unpacks where the real value of AI lies (hint: it’s not about replacing humans), what brands must rethink about HCP and DTC segmentation, and how the point of care is shifting from the doctor’s office to your phone.
What to expect from this episode:
- Scaling Humans with AI – Why CMI’s approach to AI is about amplifying people—not replacing them—and how automation is already cutting media timelines from 10 days to 2.
- One Conversation, Two Audiences – How syncing HCP and DTC strategy is proving to be the most impactful way to drive prescriptions and elevate brand outcomes.
- Audience Intelligence 2.0 – Why micro-segmentation, generational shifts, and cultural nuance matter more than ever in pharma planning.
- Future of Point-of-Care – How the rise of urgent care and telehealth is decentralizing healthcare access—and what that means for media placements.
- Creative + Media Alignment – Why breaking down silos between SEM, SEO, and creative strategy leads to better UX, stronger insights, and higher ROI.
- Platform-Powered Planning – A peek inside how CMI is building natural-language AI tools to help media planners ask smarter questions—and get better answers.
- Choosing the Right Agency Partner – What data, tech integration, and audience fluency brands are prioritizing in today’s competitive RFP landscape.
Whether you’re a pharma marketer, media strategist, or platform partner, this episode offers a clear, forward-looking view of where the industry is heading—and what it takes to lead the charge.
Don’t miss this candid, insight-packed conversation with one of pharma media’s sharpest minds.
