36 DE&I Resources Everyone in Global Pharma Media Must Know

A clear focus on diversity, equity, and inclusivity (DE&I) is critical for all communications today, both for societal benefit and the success of campaigns themselves. This is particularly vital in health communications, where extensive literature highlights the link between social and demographic determinants on health access and outcomes.

With billions of dollars in media spend and the shared goal of improving global health, the global pharmaceutical media industry has a responsibility and the ability to positively contribute to health equity. Alongside crafting proprietary initiatives, the industry should first be aware of and understand the work of the brilliant organisations already operating in this space. We explore some of them below…

Diverse Supplier Databases

These databases help identify minority-owned businesses, ensuring that procurement practices support inclusivity and equality.

1. 4A’s BIPOC Owned Media Companies Resource List– A curated list of minority-owned media outlets.
2. ANA – The Growth of Supplier Diversity Guide – A guide to identifying diverse suppliers for marketing and advertising.
3. WEConnect International – Connects women-owned businesses to global buyers.
4. Women Of Colour – The JTC List – A database of women of color working in the film and entertainment industry.

Ethical Media & Industry Initiatives

Ethical advertising and industry initiatives are crucial for setting DE&I standards, promoting social responsibility, and encouraging those working...