Formedics Formed by uniting Physician’s Weekly & Figure1
Rolling Audiences Together & Building a new AI platform for Customers
Physician’s Weekly and Figure 1 have united under a new parent company, Formedics, LLC, following the acquisition of Figure 1 in February this year.
By combining the audiences of Physician’s Weekly and Figure 1, the new parent company will market offering pharmaceutical and life science brands access to HCPs through multiple channels, including point-of-care (POC), mobile apps, and digital solutions. Formedics also introduces an adaptive AI-driven engagement platform designed to deliver personalized content experiences for healthcare professionals (HCPs)
The new Formedics platform is built to offer advanced AI technology, incorporating historical datasets and machine learning to provide tailored health education content. This data-driven approach is designed to enhance targeting precision and provide deeper insights into HCP decision-making processes.
Greg Jackson, CEO of Formedics, noted, “With Formedics, we are deepening our dedication to providing personalized and engaging experiences for healthcare professionals across their preferred channels. Our platform’s insights into HCP engagement allow us to deliver targeted and impactful content for our users and advertising partners.”
Joe Marziani, Chief Revenue Officer of Formedics, added, “Formedics represents a powerful opportunity for pharmaceutical brands to engage a highly targeted audience through a focused omnichannel approach. Our platform ensures brand messages resonate with HCPs and patients at critical moments.”
To read the full press release, click here.
