Redefining how the US Pharma Media industry comes together.
An opening welcome to solli Summit 2026, setting the scene and goals for the day.
A bold look at what’s coming next in pharma media, and what leaders must act on now, from one of media’s most influential voices.
Exploring why healthcare marketing’s biggest challenge is architectural rather than tactical, and how smarter orchestration can replace fragmented execution.
An honest, client-led discussion on standout HCP campaigns—what worked, what was learned, and the strategic decisions behind their success.
What if 300 pharma media leaders collectively built AI tools for the industry in real time? This session turns that idea into action, inviting attendees to co-create AI agents live and channel collective expertise into practical innovation for pharma media.
A discussion on whether pharma media is losing the art of connection in the age of automation, and how reconnecting with lived experience and emotional context strengthens patient engagement.
A senior-leader panel examining how organizations are reshaping teams, decision-making, and partnerships to stay competitive in a rapidly evolving media landscape.
A future-facing view of healthcare marketing’s intelligence era – and the infrastructure required to power innovation, performance, and trust.
Examining the shift from a singular point of care to an interconnected network of engagement moments—and its implications for planning and budget allocation.
An inside look at why cultural moments are powerful growth drivers for pharma brands – and how to show up in ways that are timely, human, and culturally relevant.
From collective build to shared outcome—this session reveals the AI agent shaped by attendee input, highlighting its potential uses and the power of industry-wide collaboration to turn ideas into open innovation.
Examining the risks of bias in AI-powered media decisioning and the practical governance, transparency, and design principles needed to build trustworthy, responsible systems in pharma.
Discussing the push for greater transparency in healthcare media, addressing cost opacity, hidden value leakage, and what accountable pricing should look like in regulated markets.
Analyzing where pharma media budgets are moving, which channels are gaining or losing ground, and how brands can position themselves for the next planning cycle.
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