solli summit 2026

Redefining how the US Pharma Media industry comes together.

9am - 5.30pm
25th March 2026
Manhattan, NYC

Agenda

Welcome to solli Summit 2026

An opening welcome to solli Summit 2026, setting the scene and goals for the day.

Speakers:
Richard Springham
CEO, solli
Larry Dobrow
Editor, solli

KEYNOTE – The Future of Advanced Media within Pharma

A bold look at what’s coming next in pharma media, and what leaders must act on now, from one of media’s most influential voices.

Speaker:
Shelly Palmer
CEO, Palmer Group. Professor of Advanced Media in Residence at S.I. Newhouse School of Public Communications at Syracuse University

From Fragmentation to Orchestration: Why Healthcare Marketing Needs a Brain, Not More Hands

Exploring why healthcare marketing’s biggest challenge is architectural rather than tactical, and how smarter orchestration can replace fragmented execution.

Speaker:
Harshit Jain
Global CEO, Doceree

Fireside chat: Inside the Year’s Best HCP Media Campaigns

An honest, client-led discussion on standout HCP campaigns—what worked, what was learned, and the strategic decisions behind their success.

Speakers:
Alexandra Farber
VP, Spring + Bond
David Minkin
President & GM, epocrates
TBC

INTERACTIVE SESSION: Vibe Coding Pharma Media: Building AI Together

What if 300 pharma media leaders collectively built AI tools for the industry in real time? This session turns that idea into action, inviting attendees to co-create AI agents live and channel collective expertise into practical innovation for pharma media.

Speaker:
Horacio Lopez
GTM Lead, Replit

Heartbeats vs. Heatmaps: Cultivating the Human Connection in Pharma Media

A discussion on whether pharma media is losing the art of connection in the age of automation, and how reconnecting with lived experience and emotional context strengthens patient engagement.

Speakers:
Olivier Chateau
CEO, Health Union
Sara Hayes
Chief Community Officer, Health Union

PANEL: The Pharma Media Operating Model Is Broken. Now What?

A senior-leader panel examining how organizations are reshaping teams, decision-making, and partnerships to stay competitive in a rapidly evolving media landscape.

Speakers:
Larry Dobrow
Editor, solli
Nadia Khatri
Worldwide Media and Planning Lead, HCP (Director), BMS
Kate Duffy
Commercial AI Acceleration – Omnichannel Orchestration Product Lead, Pfizer
CP McBee
North American AI Advertising Director, Microsoft
Melissa Gordon-Ring
Global President, Omnicom Media Health

Fireside chat: The Intelligence Era: Building the Future of Healthcare Marketing

A future-facing view of healthcare marketing’s intelligence era – and the infrastructure required to power innovation, performance, and trust.

Speakers:
Chris Paquette
CEO, DeepIntent
Rob Engel
General Counsel, DeepIntent

LUNCH - Sponsored by Swoop

PANEL: The Missing “S”: From Point of Care to Points of Care

Examining the shift from a singular point of care to an interconnected network of engagement moments—and its implications for planning and budget allocation.

Speakers:
Elissa Guerra
EVP, Client Solutions, PatientPoint
Tim Noone
SVP, Media Strategy & Planning, Klick
TBC

PANEL: Owning The Moment

An inside look at why cultural moments are powerful growth drivers for pharma brands – and how to show up in ways that are timely, human, and culturally relevant.

Speakers:
Craig Haines
Chief Revenue Officer, Health Group, People Inc
Leah Wyar
President, Entertainment and Beauty & Style Group
TBC

INTERACTIVE SESSION: Vibe Coding Pharma Media: Product Release

From collective build to shared outcome—this session reveals the AI agent shaped by attendee input, highlighting its potential uses and the power of industry-wide collaboration to turn ideas into open innovation.

KEYNOTE: Mind the Bias: Building Responsible AI in Pharma Media

Examining the risks of bias in AI-powered media decisioning and the practical governance, transparency, and design principles needed to build trustworthy, responsible systems in pharma.

Speaker:
Mutale Nkonde
CEO, AI for the People | PhD Student, University of Cambridge | Responsible AI Leader

PANEL: From Black Boxes to Glass Boxes: The Future of Media Transparency in Healthcare

Discussing the push for greater transparency in healthcare media, addressing cost opacity, hidden value leakage, and what accountable pricing should look like in regulated markets.

Speakers:
Kamya Elawadhi
Co-Founder & President, Doceree
Jeff McDonald
CEO & Founder, Kythera Labs
Jill Kregel
Head of Partnerships, Health Omnicom
Brad Liebow
Chief Investment Officer, Publicis Health Media

The Future of Pharma Media: How CMI Is Planning $B for 2027

Analyzing where pharma media budgets are moving, which channels are gaining or losing ground, and how brands can position themselves for the next planning cycle.

Speakers:
Susan Dorfman
CEO, CMI Media Group
Sandy Weag
EVP, Engagement Strategy & Communications Planning, CMI Media Group