Doceree Unveils RepTwin and DataIQ
AI-Powered Innovation Within HCP Engagement
At Fierce Pharma Week 2025, Doceree launched two major innovations: RepTwin, an AI-powered virtual brand rep, and DataIQ, a unified intelligence solution consolidating fragmented HCP insights into a privacy-compliant layer. Together, they signal Doceree’s ambition to transform how pharma connects with healthcare professionals.
What They Offer
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RepTwin: Always-available virtual reps embedded in 150+ EHRs, 2,000+ specialist publishers, and brand platforms, offering compliant, brand-trained interactions via text, voice, or video.
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DataIQ: A 360° HCP view built from 50+ attributes—from prescribing and clinical activity to academic credentials—activatable in real time within Doceree or external DSPs.
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Compliance by design: HIPAA, GDPR, SOC2, PHI and MLR approval built in, ensuring scale without sacrificing trust.
What it means for Pharma Media
Physician access and fragmented data remain two of pharma’s toughest challenges. RepTwin addresses the first by making reps accessible when and where HCPs need them, while DataIQ resolves the second by removing silos and powering precision targeting. Together, they seek to offer brands a new model of intelligent engagement at scale, grounded in compliance and context.
solli’s final thoughts
Doceree’s dual launch highlights a broader industry shift—AI is no longer just about optimization, but about building smarter conversations and smarter strategy. The winners will be those who turn intelligence into engagement, and engagement into outcomes.
