DeepIntent and Everyday Health Group Announce Partnership

DeepIntent and Everyday Health Group (EHG) have entered into a strategic partnership aimed at providing health marketers with exclusive access to premium health content and advanced targeting capabilities.

This collaboration seeks to combine DeepIntent’s advertising technology with Everyday Health Group’s network of health properties to grant agencies and brands priority access to EHG’s premium health content, spanning platforms such as Everyday Health, BabyCenter, WhatToExpect, and MedPage Today, as well as the Trusted Care Access Portfolio (TCAP) of medical center websites.

Through this collaboration, DeepIntent and Everyday Health Group will also jointly develop enhanced audience segments using their combined data. This will enable more precise targeting and improved campaign performance for healthcare marketers, with support for both managed and self-service transactions through DeepIntent’s platform.

Chris Paquette, CEO of DeepIntent, highlighted the importance of the partnership, noting that it offers a “safe, expansive, premium, and endemic inventory” for marketers looking to reach health-focused audiences. Tom Carr, SVP of Media & Data Strategy at Everyday Health Group, emphasized the potential of the partnership to deliver more effective solutions for connecting brands with consumers and healthcare professionals.

The partnership aims to address the increasing demand for personalized and privacy-conscious health advertising in a rapidly evolving marketplace.

Read the full press release here.