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Who’s Who in Pharma Media

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About Course

This course takes you inside the people and processes behind every pharmaceutical ad—from brand teams and agencies to publishers, tech platforms, and compliance tools. Learn how strategy is set, creative is developed, media is bought, and campaigns are delivered safely, effectively, and in line with strict regulations.

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What Will You Learn?

  • Understand the key players in pharma media, from client-side brand teams to agencies, publishers, tech platforms, and compliance partners.
  • See how campaigns come to life—from audience strategy and creative development to media buying, delivery, and measurement.
  • Learn what makes pharma advertising unique, including strict compliance rules, audience targeting safeguards, and cross-team collaboration.

Course Content

The Client Side: Pharma and Biotech Marketers
Understand the client side of pharma marketing—who they are, what they prioritize, and how they work with the wider media ecosystem.

  • LESSON: The Client Side: Pharma and Biotech Marketers
    02:57
  • QUIZ: The Client Side – Pharma and Biotech Marketers

The Agency Ecosystem – Planning, Creative, Buying
Clarify how each agency function fits together and interacts with pharma clients and publishers .

Inside The Pharma Media Supply Chain
Break down the pharma media supply chain to show who delivers each part of a campaign and how every step is executed with precision and compliance.