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What is Rx Media

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About Course

This course introduces the essentials of prescription (Rx) media and how it differs from consumer and OTC promotion. It explores global channels, roles, and objectives, explains the regulatory line between promotional and non-promotional content, compares key international frameworks, and examines how healthcare professionals are portrayed across cultures. 

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What Will You Learn?

  • Understand the ecosystem: Learn what makes Rx media unique and how channels, stakeholders, and objectives vary worldwide.
  • Master Compliance: Draw clear boundaries between promotional and non-promotional content and adapt strategies to diverse regulatory frameworks.
  • Decode influence: Uncover how portrayals of healthcare professionals shape trust, authority, and cultural perceptions of care across markets.

Course Content

Defining Rx Promotion: Channels, Roles & Objectives
Explores the Rx media ecosystem, highlighting how HCP advertising differs from consumer promotion and spans diverse markets and platforms.

  • LESSON: Defining Rx Promotion: Channels, Roles & Objectives
    04:05
  • QUIZ: Defining Rx Promotion: Channel, Roles & Objectives

Regulatory Boundaries: Promotional vs. Non-Promotional Content
Explains distinction between promotional vs. non-promotional Rx content, compares global regulations, and offers compliance guidance.

The Faces of Healthcare: Global Views of HCPs in Media
Explores how healthcare professionals are portrayed in global health and Rx media, and what these representations reveal about trust, care, and culture.