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Pharma Media Channels Explained

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About Course

This course shows you how to unlock the power of pharma media—digital, traditional, and emerging—to reach HCPs and patients with impact. Learn when and how to use each channel to build trust, stay compliant, and drive smarter campaigns. 

To access this content, you must purchase Premium.

What Will You Learn?

  • Master digital and programmatic media by understanding DSPs, SSPs, targeting methods, and how automation drives scale, personalization, and real-time measurement.
  • Leverage traditional channels with impact by using journals, print materials, and events to build trust, credibility, and deep engagement with HCPs and patients.
  • Navigate emerging platforms with confidence by exploring point-of-care media, EHR messaging, social channels, podcasts, and AI—while staying compliant and effective.

Course Content

Digital and Programmatic Media
A clear look at digital and programmatic pharma advertising, showing how data-driven platforms precisely reach HCPs and patients, with an animation mapping the ecosystem and targeting logic.

  • LESSON: Digital and Programmatic Media
    04:39
  • QUIZ: Digital and Programmatic Media

Traditional Channels – Journals, Print & Events
A look at the enduring value of traditional media in pharma marketing—covering the role of journals, print materials, and industry events in building trust, credibility, and engagement with HCPs and patients.

Emerging Channels in Pharma Media
Explore new pharma media channels by following a virtual guide through real-world examples, compliance challenges, and strategic value.