PREMIUM CONTENT ✦ PREMIUM CONTENT ✦

Training
Solli Logo

SIGN UP FOR FREE TO ACCESS THIS CONTENT

Paid, Owned and Earned Media in Pharma

Wishlist

About Course

In this course, you’ll explore how paid, owned, and earned media work in pharma marketing—and how to apply them effectively with both HCPs and patients. Through clear examples and integrated planning tips, you’ll see how each channel contributes to reach, trust, and impact, all while navigating compliance with confidence.

To access this content, you must purchase Premium.

What Will You Learn?

  • Master the Mix: Harness Paid, Owned, and Earned Media to reach the right HCPs and patients with precision.
  • Build Lasting Trust: Design compliant campaigns that educate, support, and strengthen brand credibility.
  • Maximize Impact: Integrate channels strategically to extend reach, amplify advocacy, and drive measurable results.

Course Content

Roles & Functions of Media Channels
Learn what paid, owned, and earned media mean—especially in the world of pharma marketing—and how they differ when reaching healthcare professionals (HCPs) or patients.

  • LESSON: Roles & Functions of Media Channels
    04:53
  • QUIZ: Roles & Functions of Media Channels

When and Why to Use Each Type in HCP and Patient Campaigns
Discover how Paid, Owned, and Earned media each drive reach, trust, and credibility—and when to use them to engage HCPs and patients effectively.

Pharma Integrated Planning Across Channels
How to unify Paid, Owned, and Earned media into a single, compliant pharma campaign—using real-world examples to show how coordinated channels drive greater reach, trust, and impact with both HCPs and patients.