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Measuring Success in Rx Campaigns: EMEA

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About Course

This course teaches pharma marketers how to measure campaign performance across EMEA’s diverse and regulated markets. It covers strategies for assessing media impact in fragmented ecosystems, selecting meaningful KPIs, applying alternative attribution methods, and turning metrics into credible business insights—all within compliance-ready frameworks that connect campaigns to outcomes. 

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What Will You Learn?

  • Measure media impact effectively across fragmented ecosystems while tailoring KPIs to EMEA’s diverse markets and compliance requirements.
  • Connect campaign activity to business outcomes in EMEA using alternative attribution methods, smarter KPI frameworks, and clear, credible insights.
  • Design compliance-ready measurement strategies that balance insight generation with EMEA’s strict privacy laws and ethical standards.

Course Content

Navigating the Metrics Maze
Learn how to measure pharma media performance across fragmented ecosystems, select the right KPIs, and adapt strategies to diverse markets and compliance rules.

  • LESSON: Navigating the Metrics Maze
    05:24
  • QUIZ: Navigating the Metrics Maze

Business Outcome Measurement: Challenges & Opportunities
Discover how to link media spend to business results in pharma’s complex, regulated landscape—using alternative attribution methods, smarter KPI selection, and clear, credible reporting.

The Compliance Compass: Designing Measurement that Holds Up
Learn to design privacy-compliant measurement frameworks, collaborate with legal teams, and manage risks through real-world examples and scenarios.