Training
Solli Logo

SIGN UP FOR FREE TO ACCESS THIS CONTENT

Lifecycle of a Pharma Media Campaign

Wishlist

About Course

This course explores how pharma media campaigns are built, executed, and measured in a regulated environment.

Learn how strategy, compliance, and performance come together to reach the right audiences, deliver meaningful impact, and maintain integrity at every stage. 

What Will You Learn?

  • Build smarter strategies that translate brand goals into focused media plans aligned with audience and compliance needs.
  • Activate campaigns with confidence by managing timelines, choosing the right partners, and navigating global regulatory standards.
  • Measure what matters with KPIs and ROI insights that tie performance to real business and health outcomes.

Course Content

Planning and Briefing: From Goals to Strategy
Covers the essential steps of campaign planning—from aligning on objectives to shaping compliant, results-driven media strategies.

  • LESSON: Planning and Briefing: From Goals to Strategy
    03:10
  • QUIZ: Planning and Briefing: From Goals to Strategy

Activation and Execution: Channels, Budget & Timelines
Focuses on activating and executing pharma media campaigns—selecting partners, managing timelines, and ensuring regulatory compliance.

Measurement and Reporting: Evaluating Success & ROI
How to define, track, and report success while ensuring compliance and data integrity.